· New Bag · FENDI's Upcoming 2026 Fall-Winter Baguette® 26424: A Statement of Authentic Attitude

FENDI will release the 2026 Fall/Winter collection Baguette® 26424 handbag on July 16. The new campaign stars American actress Sarah Jessica Parker, known for playing Carrie Bradshaw in the iconic series *Sex and the City*. Her story with the Baguette transcends eras, channeling an effortless confidence that dares to express.

It’s Not a Bag, it’s a Baguette

In the late 1990s, minimalism reigned supreme—and it was against this backdrop that the FENDI Baguette was born. Its design was inspired by a small, streamlined silhouette light enough to tuck under the arm, carrying just the daily essentials. The Baguette boldly challenged the prevailing minimalist aesthetic with vibrant color clashes, rich artisanal techniques, and innovative material experiments, shattering the monotony of single-tone looks. It became a manifesto of FENDI’s unapologetic spirit and, thanks to its ability to reflect the wearer’s personality, quickly evolved into a coveted cultural symbol and trendsetting icon.

The new Baguette® 26424 handbag debuted in FENDI’s Fall/Winter 2026 collection, marking Chief Creative Officer Maria Grazia Chiuri’s return with a collection that honors the house’s roots. It retains the original design silhouette and model code 26424, symbolizing a return to the source. The bag features adjustable, detachable handles and a shoulder strap, allowing for hand-carry, shoulder, or crossbody styling. The iconic FF buckle adds a refined touch, while clean lines underscore a utilitarian elegance that feels timeless.

The campaign was shot by photographer Bibi Borthwick, with each personality selecting a Baguette that best represents their current self. FENDI brand ambassador Song Yuqi brings her distinctive edge to the new mirrored-embroidery Baguette® 26424, proving that her attitude is always true to herself.

It's not a bag, it's my attitude.

American actress Sophie Thatcher confidently styles the new embroidered beaded Baguette® 26424. In her hands, the Baguette becomes her everyday language, quietly reflecting her authentic self.

It's not a bag, it's mine.

FENDI brand ambassador Felix partners with the new black crackle-effect calfskin Baguette® 26424. Defying conventions, the Baguette carries his message—balanced and unrestrained, style without limits.

It's not a bag, it's family.