· In View · Louis Vuitton Releases New Edition of REBONDS Photobook: A Shared Vision for Protecting Children

To mark the 10th anniversary of Louis Vuitton’s partnership with UNICEF, the Maison unveiled a new edition of its charity photobook *REBONDS* in June 2026. Centered around the theme of football, the book features portraits of nearly 100 creatives from around the world holding the Monogram football. The visual motif of passing the ball symbolizes the power of human connection and underscores the commitment to protecting children worldwide.

First published after the 1998 FIFA World Cup, *REBONDS* has donated all proceeds to UNICEF. The photobook elevates football into a global symbol of unity, enlisting nearly 100 luminaries from film, music, contemporary art, sports, and fashion to pose with the Monogram football. Diverse backgrounds and cultures converge, with faces, cities, and landscapes reflecting one another, collectively telling a story of connection and resonance.

More than a hundred influential figures from various fields, each with a deep connection to the brand, were photographed holding the Louis Vuitton football. Every portrait radiates a vibrant and unique vitality, while the thread running through them all is the power of human connection. — Pietro Beccari

The binding and design of the new edition continue the theme of connection and unity. The cover features the Monogram football, a symbol of global solidarity. Two forewords—one by Louis Vuitton Chairman and CEO Pietro Beccari and the other by Felix Lee (Felix of Stray Kids), UNICEF Korea Committee Ambassador and Louis Vuitton brand ambassador—open *REBONDS* with sincere and resonant words.

The reissued *REBONDS* photobook carries forward the spirit of the original edition while staying true to the mission of the Louis Vuitton–UNICEF partnership: all proceeds will be donated to UNICEF to support its vital work for children in need around the world. The new book has been available at Louis Vuitton stores globally since June, priced at ¥1,200.