· New Arrivals | FENDI Debuts the Fall/Winter 2026 My Peekaboo Bag: Behind the Scenes, the True Self Revealed ·

FENDI's Fall/Winter 2026 collection introduces a brand-new handbag: the My Peekaboo. The design carries forward the classic silhouette of the original Peekaboo, its fluid, lightweight lines accentuating the signature closure and striking a clever contrast between what is revealed and what is kept hidden. An adjustable long shoulder strap lets the My Peekaboo be worn effortlessly over the shoulder, exuding an air of easy elegance.

The new campaign enlists FENDI brand ambassadors Tang Yan, Monica Bellucci, Valeria Golino, and Yara Shahidi, captured by photographer Laura Sciacovelli at Rome's historic Studio De Paolis — a setting that echoes FENDI's deep ties to Italian cinema.

Shooting in a candid, documentary street-style mode, the photographer captures each subject in her own relaxed backstage moment: studying a script, lost in quiet reflection — each accompanied by a personalized My Peekaboo embossed with her own initials.

In the intervals when the performance is over, the backstage becomes a private sanctuary. Here, actors and directors can shed their roles and face their truest selves. This duality between performance and authenticity, revelation and concealment, lies at the very heart of the FENDI Peekaboo.

Since its debut in 2008, the Peekaboo has become an enduring FENDI icon, its name inspired by the children's game peek-a-boo — "I see you." In her first collection for FENDI, Maria Grazia Chiuri returned to the bag's original silhouette, crafting a rounder, lighter shape that highlights its signature closure. The wearer can easily reveal the interior, letting another side of herself slip out with effortless ease.

The new My Peekaboo comes in four sizes — mini, small, medium, and large — offered in a core smooth calfskin and a black cracked-leather version, its minimal, restrained design returning to the tactile storytelling of leather goods at their purest. Special editions are also available in eel skin, crocodile, woven check leather, distressed leather, and horsehair, each one an inimitable, handpicked creation.

The My Peekaboo personalization service launches September 3, 2026, at FENDI boutiques worldwide, on the official website fendi.cn, and via FENDI's WeChat online boutique.