· In Focus | lululemon Teams Up with Artist Geoff McFetridge on a Collaboration Collection: Move More, Find Your Calm ·

On September 23, World Mental Health Day, athletic lifestyle brand lululemon teamed up with Canadian artist and ultramarathon runner Geoff McFetridge on a collaborative collection. Titled "Amplify the Quiet," the lineup weaves McFetridge's nature- and runner-inspired artwork into lululemon's performance running gear and everyday apparel, celebrating the bond between movement and art.

As an ultramarathon runner, Geoff McFetridge draws both inspiration and energy from movement. "For me, running amplifies inner quiet," he says. "It stretches the gaps between thoughts, lets still moments expand, and quiets the noise. What this collection conveys is that feeling of a runner lost in their stride, gradually forgetting themselves and merging with the landscape."

The collaboration spans several of lululemon's signature lines, including Geoff McFetridge's personal favorite, the fast and free™ running collection. Featherlight Nulux™ fabric pairs with clean tailoring and streamlined storage for a barely-there feel.

Geoff McFetridge's artwork also appears on everyday pieces like the Big Cozy™ sweatshirt and the French Terry pullover hoodie, as well as accessories ranging from water bottles to belt bags. Playful graphics meet sleek silhouettes, offering more ways to step out in style.